I recently received a question from a LinkedIN contact who owns a private investigation company, Gold Shield Investigations (http://www.goldshieldli.com). The question was: "I see all you have posted about using social media to promote business, I can't see how it can promote the private investigation business."

Good question! Social media for business can apply to all businesses. You just have to decide what's best for you. There's no specific recipe for any particular type of business. It's all about engaging with your audience. You can do a YouTube video or blog post describing the issues in your industry; why back ground checks are important; what types of companies should do background checks.

Look at what your competitors are doing. It's up to you to decide how you want to use social media for your business. Do some research. Read blogs on B2B social media. A couple good ones are:

http://socialmediab2b.com/

http://smartblogs.com/socialmedia/

Google "case studies in social media"-- I think I have a few listed in my own posts. Read my blog. I just did a post on social media for business. You Just gotta do some research momma and decide what's right for you.